Our Brand.
Brand Guidelines
For Troy, maintaining a consistent brand image is crucial for our success. These guidelines help us
showcase a cohesive and professional appearance across all channels. By following the specified colors,
fonts, logos, and messaging detailed below, we reinforce our brand identity, increase recognition, and
elevate our overall value. Any changes to these guidelines must be approved.
The Troy Brand clear space and sizing
The Logo
Clear space and sizing
To ensure visibility, prominence, and clarity of communication, the Troy logo retains a recommended
minimal clearance area around it. This clearance applies to any other elements of a layout or asset,
including frame edges, prominent graphics, typography, or partnership logos.
Troy Dark Teal Logos Package
includes JPG, PNG and EPS formats
Troy Teal Logos Package
includes JPG, PNG and EPS formats
Black and White Logos Package
includes JPG, PNG and EPS formats
Primary System
Troy’s primary identity system consists of either the dark teal or teal color of the brand’s color palette.
Logo Don’ts
In order to maintain the consistency and integrity of our brand, the logo must always retain its set
dimensions, proportions, brand-approved color palettes and other standards within this guide.
Color Palette
Primary Colors
Troy’s primary colors are dark teal and teal. A revitalizing and rejuvenating color that also represents
open communication and clarity of thought
Troy Dark Teal
HEX: 00303
CHSB: 192, 98, 23
RGB: 00, 48, 60
CMYK: 95, 67, 55, 54
Troy Teal
HEX: 244B5A
CHSB: 196, 58, 35
RGB: 36, 75, 90
CMYK: 88, 60, 48, 32
Secondary Colors
Troy’s secondary colors are shades of orange and yellow. Color of the sun, these accent colors represent
newness and original thinking. For a company like Troy the colors are daring and enthusiastic associated
with a company that takes pride on itself offering a personalize experience to it’s customers.
Troy Orange
HEX: F18A00
CHSB: 33, 100, 94
RGB: 241, 138, 000
CMYK: 3, 54, 100, 00
Troy Teal
HEX: 244B5A
CHSB: 196, 58, 35
RGB: 36, 75, 90
CMYK: 88, 60, 48, 32
Need more information?
If you have any questions, need additional guidance, or would like access to the full brand book, please feel
free to reach out to:
Cierra Caffey
We’re here to help ensure the brand is used consistently and effectively.